Frequently Asked Questions
Who provides article ideas? You can provide the specific subject matter for your articles, or you can give us an idea of what you want in your articles, and we'll create the specific content that will work on your website or blog.
What is easy-breezy content? Easy-breezy content is shorter than foundational content. It is well-written content that you will use to simply pique the interest of readers, giving them just enough information to create interest so they can click out to your intended website.
What is foundational content? Foundational content, also known as cornerstone content, is a more detailed article that consists of content likely to be found only on your website. Foundational content often requires more pointed research, and it ultimately helps establish your site as an authority on a subject matter.
Who provides keywords, and who handles keyword research? If you're not sure of keywords, we'll provide keyword research for you at an additional fee. We generally use one primary and one secondary keyword per article for well-rounded content.
What about keyword density? Our keyword density is generally 1-3% per article using both primary and secondary keywords, depending on your intended use of the article. Before we go further, remember, there is really no strict rule regarding ideal keyword density. Why? Because the search engines change their algorithms frequently; and different search engines permit different keyword density.
Too many keywords can trigger the spam alarm; but not using enough keywords will defeat your SEO efforts. A keen SEO writer, familiar with the tricks of the trade, will help you reach your ultimate search engine optimization goals without sounding alarm bells or compromising content.
A simple, quick and dirty way to calculate keyword density is to count the number of times the keyword phrase is used in an article and divide that number by the number of words in the article. For example, if "Dallas foreclosures" is the keyword phrase in a 400-word article, and that keyword phrase is used 4 times, you'd simply divide 4 by 400, which equals .01, or 1%. The keyword density for that article would be 1%.
There are many detailed and specific formulas and factors that determine true keyword density, but the above gives you a general overview of what keyword density is all about.
Who will ultimately own the articles your company writes for me and my company? Full rights to the articles we write for you and your company are granted. You can rebrand the articles, rewrite them, sell them to your clients, mark up our rates to your clients, etc.
How long will it take to get my articles? Turnaround time depends on the number of articles requested, but generally assignments are completed within 48-72 hours, depending on our schedule and your needs.
In what format will you deliver my articles? We will send your articles to you via email as a rich text format attachment. If the articles are short, we can even paste them into the body of an email if you'd prefer.
Do you provide HTML-coded articles? Yes, upon request. HTML-coded articles incur an additional charge of $35 per hour (one hour minimum). The length of time charged depends on the complexity of the coding required and the number of articles ordered.
Will you upload my articles to my website or blog? No; at this time we do not handle article uploading. We will send your articles to you via email as a rich text format attachment. If the articles are short, we can even paste them into the body of an email if you'd prefer.
Further Questions: If you have more questions regarding pricing, keyword research, subject matter, turnaround time, or any other real estate search engine optimization or realty marketing queries, simply email us today. We look forward to hearing from you and working with you on your keyword research and real estate search engine optimization needs. We look forward to being your SEO realty marketing service of choice.
